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2010年6月22日星期二

8 Marketing Truths that Will Make You More Profitable

It' not Big Inflatable Fruit your fault if you have heard market myth from the mystics. But it will be your loss if you believ them. Now that you know these eight fundament market truth you have the knowledg to re-evalu your market and enjoi greater profits.

Bewar of the danger market myth that can destroi your business. You'v probabl heard most of them. Mani ar spread by the market mystic who don't understand or don't want you to understand the simpl realiti of marketing. The challeng for you is to sort the truth from the myth and the mystic from the masters.

Read thi articl and studi each of these market truth to increas your profit and reduc your losses. Think about how you will appli these market lesson to improv the profit of your business.

1. Market is about send messages

compani policies,Everyth you do or don't do send a message. Market is much more than advertising. Market includ your custom service. telephon manner, commun presenc and supplier relationships.

2. Market is about build relationships

W would rather bui from those we know and like. Market is how you help prospect know and like you. Market build and maintain the relationship that keep them come back for more.

3. Market is long term

next month or next year. In some busi the cycl could be even longer. Learn what your cycl ar and stick with it throughout the cycleTh payback on your market of todai might happen next week..

4. Market is part art and part science

Effect market is built on systemat principl and base on the scienc of persuasion. The deliveri of your market is differenti by your person flair and flavor by the art of creativity.

5. Market is alwai happen - whether you intend it or not

Som busi owner claim thei don't market. Nonsense! You cannot - not market. Everyth you do is marketing. Some of it is intend and much of it is unintended. But you ar alwai marketing. The question is "A re you awar of the messag you ar sending?"

6. Market is everyone' role and responsibility

from the delivery-van driver to the account payabl clerk,It' easi to identifi your sale staff as the on who close the deals. "Who' marketing?" is a more difficult question. You ar miss the point if you think market is the sole respons of your "market department". Everyon in your compani is marketing. to the product foreman.

7. Market is everyth you do that make it easier to sell

Good market help you close deals. Bad market wast monei and kill deals. Evaluat all your market activ and rate them on how well thei help the sale process. Stop or improv ani market that you rate as possibl negative.

8. Market occur on both a direct and indirect level

Th Fact and the Feeling. The Intellect and the Emotion. The Look and the Smell. The Realiti and the Perceptions.

It is the second part of each of these comparison that move peopl to bui or decid not to buy. Fact don't matter much when it come to the bui decis of your clients. The indirect level of market often overwhelm the direct marketing. Are you awar of the indirect messag that you might be sending?

Conclusion

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